Twitter still most commonly used social media for Investor Relations
In the spring of this year, we added a further 178 to our list of companies being tracked, bringing our total research sample size to over 800 public companies. Our new findings show that IROs are increasingly Twitter-savvy, using strategic tweets to deftly drive traffic to their website, share their message, and leverage other social media channels in a coordinated and integrated strategy. They’ve managed to effectively share their messages while also increasing transparency and expanding the breadth and depth of engagement with investors.
In over 100 links and screenshots, we have provided examples and discussion, giving you a comprehensive look at how IROs are taking advantage of Twitter. In response to new trends, we’ve also included three new metrics, showing the emergence of social media summary pages, and the higher rates of participation on StockTwits.
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